It’s no surprise that 2020 has been a challenging year around the world.
It's not new to any of us that there have been shifts in jobs and wages due to Covid.
So what about when it goes from a rainy day to a stormy month or months?
As a solopreneur being in the driver’s seat is why many of us were attracted to becoming our own boss to begin with. Ebbs and flows of income are normal but that doesn’t negate the stress and anxiety that can come during a downswing.
In this episode, we will be looking at 3 categories for how to deal with income loss as a solopreneur. Listen as I explain the secret and simple formula to reduce, adjust and pivot to deal with income loss as a solopreneur.
You can definitely do this.
I recommend that you make your plan today and get 1 thing crossed off the list towards your upswing.
You’ve got this! Comment below with what you're going to cross off your list first.
The World Summit 2020 was a 3-day packed event that featured several of the great minds in the knowledge broker industry.
Here are my top 10 takeaways so you can grow your business by modeling the experts!
Let me know which one is your favorite in the comments below. :-)
To shut out the world and stay all cozy in your protected bubble? I can relate and started noticing the pattern of people, including myself, desiring less noise, and more peace.
Let’s explore the pros and cons of living in a bubble in this unscripted, unedited solocast.
You'll also learn tips on how to break out of your bubble, if needed, and when to retreat in the spirit of self-preservation.
A respectable organization wants to use all or part of my course in their program. What should I do?
At first, you may feel this is an amazing opportunity. It feels good that a solid and reputable establishment values your work. And it IS a testament to your professionalism and great content. So, yay you! :-)
Please, don’t stop there.
It’s easy to get tempted to jump at a “Yes” because you're honored to be recognized and included. However, I want you to take a few moments to ask yourself a couple of questions:
Are you struggling to find your ideal client? You might know who you want to serve, but you're not sure how to narrow them down.
Every business owner needs to have a clear understanding of who they are serving and the problem that they are helping them with. This will define your products, sales and marketing decisions.
To find out more about what needs to go into creating your ideal client, and how to define them to best serve their needs, click here to request your support printable and start clarifying your ideal client.
Remember, they are probably more like you than you think! :-)
PS: Here's the link to the YouTube episode and more exciting tips and tricks!
Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it.
Podcasting? They’re on it.
Blogging? They get it done.
Social media? It’s not just a distraction (most of the time, anyway).
If there’s marketing to be done in any form, solo business owners are well aware and are doing their best to get the word out. But there comes a point of diminishing returns.
Your website has all the traffic you feel you’re going to attract through organic (and even paid) methods. Your mailing list growth has slowed to a crawl. Perhaps your income has leveled off.
It might be time to bring in a pro to help you get some much needed local and national media attention. But before you do, be sure you have a good foundation in place, or all your time (and money) will be wasted.
This goes a lot deeper than just your logo, colors and fonts. This is your message, your...
Acting larger than you are or only exposing the perfect and polished aspects of your business has no value and isn’t sustainable. Authentic marketing makes more sense.
People want to see the real you.
Authentic marketing is a chance to share your unique personality, and brand values - to stand for something, to inspire, to entertain.
Behind the scenes footage is often the most popular content. Sneak peeks into other people’s lives is not only interesting, but it also creates impressive engagement.
Your clients, customers, fans, and followers all care about you and your business. If they didn’t they would have moved on, unsubscribed, or switched to your competitor by now. There is something special and unique about your personality and offerings that attract people into your orbit.
Make sure you honor that by sharing your...
For some reason, the topic of influence has been on my mind.
I wanted to dive deeper into thinking about how influencing others and being influenced, play a part in our lives and our business.
As business owners, people are watching and listening to us (some more intently than others). We have a responsibility to a certain degree. How we conduct ourselves, our policies, our follow-through, and our style are all factors in our ability to influence clients. If we are a true authority or even perceived as one, our influence will, of course, be stronger.
We can increase our sphere of influence by spreading our message via blogging, newsletters, guest posts, social posts, speaking engagements, interviews, webinars, etc.
The more authoritative and consistent we are with our point of view, the greater the opportunity to have a significant influence on our...
It’s easy to think that you can DIY everything, because heck, you’ve done pretty well figuring things out up until this point.
However, things have shifted and you may have asked yourself, “When do solopreneurs need coaches?”
Perhaps you’re home more hours than before, maybe you have less time because of other distractions in the house that weren’t there, or it could be that work is the farthest thing from your mind with all that’s on the news!
Just because you’re a badass entrepreneur, don’t think you would never need a coach of your own. Seems like a funny thing to think about but even the best coaches could use some help streamlining their businesses or having an objective third party to talk to about personal or family matters. Heck, even psychiatrists are required to speak to other psychiatrists regularly!
Business coaches can assist anyone with their businesses and often will find things to fix or change simply because they...
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