Viv & Tash: Ace The Gram

May 28, 2020
 

In this episode, Kc Rossi talks with Instagram Experts Viv and Tash. 

Viv and Tash have cracked the code of influencer marketing through social media, becoming powerful voices on Instagram through their business, Ace The Gram.

Viv and Tash focus on all things Instagram, including influencer marketing, giveaways, and how to use Instagram to drive traffic to your website/product. The pair have over 200k net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the USA, the UK, and New Zealand.

Tash is an Instagram influencer who has created content and worked on campaigns across the globe and can teach you her tricks of the trade. Through her own experience, Viv learned the best techniques for influencer marketing and has grown multiple accounts from zero to 30k in less than a year.

In This Episode We Discuss...

How to Listen to the Market and Your Customer: Tips and Tricks
Learn how to optimize...

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Catherine Dahl: Why Core Values Matter

May 21, 2020

In this episode, Kc talks with Catherine Dahl.

As a Canadian startup CEO, Catherine Dahl heads an industry-leading accounting automation software company, Beanworks, that is trailblazing modern accounting processes.

Catherine’s entrepreneurial efforts show a clear pattern of determination, resilience, and careful execution. Not only has she built a thriving company, but she has been instrumental in securing the funding, partnerships and team members necessary to scale that company. Through her various board positions and volunteer efforts, Catherine is a highly engaged member of the entrepreneurship community.

 Here are the minute markers for the highlights of this episode:

00:02:40  How Catherine Got Started And What It Takes To Be Resilient

00:08:08  B.E.A.N. - The Four Core Values And How To Apply Them

00:16:55  The Difference Between Mission And Vision

00:20:26  How Catherine Supports Women In Tech And Female Entrepreneurs

00:26:18  Looking...

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Michele Molitor: Rapid Rewire

May 11, 2020
In this episode, Kc talks with Michele Molitor.

Michele became an executive coach 16 years ago when her career in high tech got turned on its head. From that experience, she discovered coaching which changed her life forever.

Nectar Consulting was the phoenix reborn from the flames, and today helps women entrepreneurs and executives step beyond the edge of their comfort zone to find their voice and stand fully in their confidence.

Michele's passion is helping you to create your career, your success, your joy – on your own terms, from your true essence and brilliance.

Here are the minute markers for the highlights of this episode:

00:02:44  Rapid Transformational Coaching: What It Is And How Michele Uses It To Help Clients

00:06:29  How Michele Was Able To Transform and Pivot Through Rapid Transformational Therapy

00:09:59  Overcoming Limiting Beliefs And Moving Forward

00:17:53  Energetic Blocks Around Money And How To Clear Them

00:21:00  How Much Does...

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How To Prepare For A Public Relations Expert

May 07, 2020

Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it. 

Podcasting? They’re on it. 

Blogging? They get it done. 

Social media? It’s not just a distraction (most of the time, anyway). 

If there’s marketing to be done in any form, solo business owners are well aware and are doing their best to get the word out. But there comes a point of diminishing returns. 

Your website has all the traffic you feel you’re going to attract through organic (and even paid) methods. Your mailing list growth has slowed to a crawl. Perhaps your income has leveled off. 

It might be time to bring in a pro to help you get some much needed local and national media attention. But before you do, be sure you have a good foundation in place, or all your time (and money) will be wasted. 

Solid, Consistent Branding

This goes a lot deeper than just your logo, colors and fonts. This is your message, your...

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Elnaz Sarraf: Tech For Change

May 04, 2020
 

In this episode, Kc talks with Elnaz Sarraf.

Elnaz is a serial entrepreneur with over 15 years of experience in technology, business, sales, and marketing. Currently, Elnaz is the CEO and Founder of ROYBI; an investor-backed EdTech company focusing on early childhood education, that recently raised $4.2 million in its seed round. Elnaz is also a Board Member at the Consumer Technology Association, Small Business Council.

Here are the minute markers for the highlights of this episode:

00:00:29  Meet Elnaz And Roybi: How She is Changing Education

00:05:24  How She Deals With Resistance to Artificial Intelligence

00:07:16  Knowing Your Audience And How To Reach Them

00:12:40  How Elnaz Stays Balanced

00:15:14  Listening To Your Body: Signs Of Burnout

00:17:34  Creative Work Environments For Entrepreneurs

00:23:01  Looking Towards The Future of Education And Artificial Intelligence

00:25:43  Elnaz's Bright Light Wisdom


Connect with Elnaz here...

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Ariel Garten: Meditation Musings

Apr 27, 2020
 

In this episode, Kc talks with Ariel Garten.

Ariel is a fearless neuroscientist, psychotherapist, mom, former fashion designer, and the female founder and visionary of an amazing and highly successful tech start-up Muse - a device that reads brains. She has been featured on Ted talk, CNN, NYT, and WSJ, teaching people how to reach their optimal mental state. She explains what meditation is and the neuroscience involved. She shows how through meditation and technology you can improve mental, physical, and emotional state to become our best possible self. Ariel shares her incredible journey of success – from fascinating insights on the brain to inspirational ideas.

Here are the minute markers for the highlights of this episode:

00:01:56  Ariel's Journey And The Genesis of Muse

00:04:56  What is Muse And How Does It Work?

00:09:28  Benefits At Any Age: Muse and Meditation

00:15:20  Ariel's Daily Meditation and Free Resources

00:17:45  Our...

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Authentic Marketing Makes More Sense

Apr 23, 2020

Today more than ever, it’s easy to look the part, play a role, and even fake your status.

Acting larger than you are or only exposing the perfect and polished aspects of your business has no value and isn’t sustainable. Authentic marketing makes more sense.

Why? 

People want to see the real you. 

Authentic marketing is a chance to share your unique personality, and brand values - to stand for something, to inspire, to entertain.

Behind the scenes footage is often the most popular content. Sneak peeks into other people’s lives is not only interesting, but it also creates impressive engagement.


Take your tribe on the journey.

Your clients, customers, fans, and followers all care about you and your business. If they didn’t they would have moved on, unsubscribed, or switched to your competitor by now. There is something special and unique about your personality and offerings that attract people into your orbit.

Make sure you honor that by sharing your...

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Shannon Lohr: Sustainable & Ethical Fashion

Apr 20, 2020
 

In this episode, Kc talks with Shannon Lohr.
As the founder of Factory45, Shannon Lohr works with early-stage entrepreneurs to launch fashion & accessories companies that are sustainably and ethically made.  

She got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News.  To date, she's worked with over 200 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.

Here are the minute markers for the highlights of this episode:

00:01:26  How Shannon Got Started And What She Learned Along The Way

00:04:32  Lessons Learned From Revolution

00:05:13  The Single Most Important Trait: Taking Action

00:10:17  Social Media And Using Your Voice

00:14:20  Strategies For Showcasing Your Brand

00:15:50  Launch Your...

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Lindsay Bryan-Podvin: The Financial Anxiety Solution

Apr 13, 2020
 

In this episode, Kc talks with Lindsay Bryan-Podvin.

Lindsay Bryan-Podvin, owner and founder of Mind Money Balance, is a financial therapist who started her career in the field of mental health treatment and advocacy. As the first financial therapist in Michigan, she combines financial literacy with the emotional and psychological side of money.

She always had an interest in mental health and found an even greater love working at the intersection of mental health and money, especially when it comes to romantic relationships. In addition to being a published author of the book "The Financial Anxiety Solution," she has a degree in sociology from Michigan State University, and her Master’s in Social Work from the University of Michigan. She lives with her husband and their Portuguese Water dog in Ann Arbor, Michigan.


Here are the minute markers for the highlights of this episode:

00:01:31 Your Relationship with Money And Anxiety

00:02:55 What You Can Do Now To Control And...

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The Power Of Influence - Lead Or Be Led

Apr 09, 2020

Influence….it’s powerful.

For some reason, the topic of influence has been on my mind.

I wanted to dive deeper into thinking about how influencing others and being influenced, play a part in our lives and our business.


Let’s think about how we influence others.
 

As business owners, people are watching and listening to us (some more intently than others). We have a responsibility to a certain degree. How we conduct ourselves, our policies, our follow-through, and our style are all factors in our ability to influence clients. If we are a true authority or even perceived as one, our influence will, of course, be stronger.

We can increase our sphere of influence by spreading our message via blogging, newsletters, guest posts, social posts, speaking engagements, interviews, webinars, etc. 

The more authoritative and consistent we are with our point of view, the greater the opportunity to have a significant influence on our...

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