Video is all the rage when it comes to digital marketing.
According to Optinmonster, video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness. However, if you’re intimidated to hit the broadcast button, it can feel darn right terrifying!
FLIP YOUR MINDSET
By turning around the “got to” mentality to a “get to” state of mind you’ll be more equipt to tap into the potential of utilizing video in your marketing.
Like with so many things in life and business, how we perceive things rules our actions, which determines our results.
The simple act of switching our language from “got to” to “get to” when it comes to pressing the broadcast button can make all the difference in the world.
Now, in all honesty, it took me a year to build up the confidence to press the big Go Live button on Facebook! I let my mind get the best of me. :-)
Once it became too painful to see “go live” on my to-do list over and over again, I mustered up the courage to just do it!
Because life’s too short for that! Am I right?
If you’re experiencing fear regarding using live video in your marketing, create a small goal that will move you in the right direction. Perhaps that’s producing and posting a pre-recorded video to get your feet wet or maybe it’s taking off the self-imposed time limit and making your first Instagram story for as long as it feels right.
The most important thing is to make it as easy on yourself as possible. Little by little, day by day you’ll make progress towards your video goals. Soon you’ll be a pro enjoying the live engagement and feedback that you’re bound to receive.
You’ve got this!
Until next time…breathe joy,
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