So most of you (hopefully) know the benefits of branding, but what about rebranding?
Wikipedia states, “Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.”
When I created my initial brand, I decided I was going to use the DIY online tools that were available, like Canva, PicMonkey, and Gimp to create my look and feel. I got color inspiration from Design Seeds and Pantone.com. I found fonts on Creative Market. I took selfies with my cell. The only things that I hired out were my business cards, which I sourced on Fiverr. Here’s what I came up with:
Bruna Mebs is a lifestyle brand. She started off as a costume designer and then transitioned into full-time illustration. She quickly realized that she wanted to do more and get her work into people’s lives in a bigger way - the lifestyle brand happened naturally out of that desire.
After spending some time in NYC and LA, she currently resides in PA with her husband and bulldog Achilles.
I find that nothing fulfills me as much as being creative does. I am constantly inspired by historical movies, vintage clothing, medieval tales, and old books. Creating a brand that incorporated my art, lifestyle and the classic aesthetic that I love was and is my life's dream. I am very grateful to be able to do what I love everyday. And I hope I can help others do the same.
Bruna, like many multi-passionate entrepreneurs, struggles with so...
And so crucial to differentiate you from other people in your industry. Being a visual person, in the very beginning, I used to think having a wide array of colors and styles to represent my business showed creativity. Years later, I completely see the value of a well put together brand, with a polished logo, complimentary color palette, and flowing consistent message.
A part of the branding package also includes professional photos. Think about the powerful images that speak to you throughout the day, whether it be on social platforms like Instagram and Pinterest, or in brand ads and billboards. Visual association is increasingly the top way to attract attention, followers, and potential clients.
Jodi Aman has been an intuitive counselor for over 20 years. She encourages you to overcome anxiety and live happier. Through humor and warmth, her popular YouTube Channel inspires thousands of people all over the world get rid of fear, expand their consciousness and live with vitality.
Having clawed her way out of her own anxiety and depression, Jodi shares her story of stepping into her personal power and shows you how in her best selling book, You 1, Anxiety 0 - Win your life back from fear and panic. She’ll teach you how to change limiting beliefs, calm life’s chaos, create peace and embody happiness in your life.
After a couple of volunteer experiences like a sewing group in a psychiatric hospital, a hotline for latchkey kids, and a holiday program of bringing gifts to people in need and/or bedridden Jodi realized that she...
Are you a forever learner thirsty for any advantage that could help increase revenue in your business? OR Maybe you’re on the fence about creating your new business but fear, overwhelm, and self-doubt are holding you back?
I’ve been an entrepreneur for the majority of my life, so I’m very familiar with the common stumbling blocks. It took me an entire year to muster up the courage to press the GO LIVE button on Facebook! Not to mention, endless days of plodding through technology learning curves (#pullyourhairout).
However, by sticking with it, I’ve had a lot of practice overcoming those nasty jigs and jags along the solopreneur journey. That’s why I’m passionate about saving you time, energy, stress, and financial drain.
Yep! It’s as easy and plain as that. Fear can hold us back from putting ourselves out there, being authentic, and creating products and services for our ideal client (who’s...
Patsy Culp is the Founder of And Celebrate and Co-Founder of The Branding Edit. She specializes in helping passionate business owners refine their brand, expand their presence online & off, and connect on a deeper level with their audience.
Patsy’s philosophy is this: loving up on your immediate circle of clients and comrades is the most effective way to create a catalyst for business growth & generate a word-of-mouth machine for your brand.
It took a couple of tries to find the perfect fit. Right out of college she quickly found that she was not being fully expressed or satisfied with her job.
After years of in-depth personal development; courses, workshops, going back to school, and even acquiring a life coach certification something started to click. She eventually built up enough inner trust to take a leap and say yes to an...
Despite putting in the work, there are times when it feels like our business is “stuck,” like something is holding up the flow.
It’s tempting to start questioning…well, everything — but don’t do that!
There are natural cycles of highs and lows that occur in any business.
It’s very common to have unrealistic expectations when it comes to growing a business. Just by glancing through Facebook, you can see an avalanche of ads like “My Blueprint for a 6-figure Launch” and “Live the Laptop Lifestyle in 3 Easy Steps.”
In business, just like in life, it takes a tremendous amount of consistent effort to see results. The experts agree that on average, it takes 2–3 years for a new business to begin to see a profitable return. So take a breath, be patient, and enjoy the process.
Are you a little shy? Do you feel more...
Lauren Andrews is an RN, Clinical Aromatherapist and President of AroMed Aromatherapy.
AroMed has 2 retail locations in Central Vermont and an active online store. AroMed's CBD Aromatics line can be found in over 25 shops in California, Vermont, and New Hampshire.
Lauren is also a recent graduate of the University of Vermont's Cannabis Science and Medicine Program.
After years of being in a psychiatric nurse, and coming close to getting assaulted by a patient one day, Lauren realized it was time to begin a new career path.
She used her passion and knowledge in the field of aromatherapy to open her first retail location in Montpelier, VT.
From there, she continued her learning and earned a certification from the University of Vermont’s Cannabis Science and Medicine program, which allowed...
It literally has the power to drain us on a mental, physical, and emotional level.
Before we dive into the steps to prevent or soothe burnout, let’s define it.
Burnout is caused by prolonged stressors over a period of time. Merriam-Webster defines burnout as “exhaustion of physical or emotional strength or motivation usually as a result of prolonged stress or frustration.”
Symptoms can range from mild to severe and can include: exhaustion, depression, lack of motivation, lifelessness, apathy, frustration, feeling overwhelmed, cynicism, hopelessness, prone to illness, and the like. These are not fun!
There are countless articles and studies on stress and the negative effects it has on our health. Suffice it to say that busy professionals easily get into the “fight or flight” mode and often overlook daily basic habits which promote well-being. These are the habits that...
Alauna is a true artist dedicated to inspiring women to sink deeper into their feminine power while treading lightly on Mother Earth in the process.
She has a background in mining and minerals (both potash and uranium).
Currently, she offers a handcrafted line of elemental jewelry using crystals, gemstones, and recycled fine silver. As well as botanical intention candles infused with pure essential oils.
With the birth of her first son, Alauna experienced birth trauma. While she had hoped for a natural birth, her greatest wish was for a gentle birth with informed consent more than anything.
Left in disarray and with a deep need to reclaim her life and feminity, she began to search out holistic tools like aromatherapy, homeopathy, and crystals in hopes to achieve peace and balance.
From there, she started...
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