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Narrow Your Niche to Standout in the Marketplace

Sep 23, 2019

Need to “niche down” but aren’t sure where to start? Read on.

I think many solopreneurs try to be everything to everyone.

Maybe it’s our “can do” attitude, our desire to please, and/or our fear of losing out. However, when you create a narrow niche it makes you stand out in the marketplace!

Interestingly enough, Merriam-Webster defines the word niche as a specialized market, and a place, employment, status, or activity for which a person or thing is best fitted.

Honing in on your specialty is equally as important. When we try to appeal to everyone, it can end up turning everyone off. Striving to connect deeply to a specific market attracts your perfect buyer. It allows you to tailor your message, brand, and promise. When you put yourself in the mind of the client and then address the most important questions they may have, it will feel as if you are speaking directly to them. This type of alignment has the potential to...

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Lynsay Gould: Choose Courage

Sep 16, 2019
 

Here are the highlights of my interview with Lynsay Gould: Choose Courage on Women Developing Brilliance®.

Who is Lynsay Gould?

Lynsay is a Podcasting and Business Coach who helps entrepreneurs to start and grow profitable podcasts to help them grow their businesses. 

She's also the host of the Choose Courage podcast which shares stories of courage to inspire people to take action in their lives and business.

Lynsay lives in Cheshire in the UK with her husband, two daughters and a gazillion pets!

 

Lightbulb moment

Lynsay began her journey as a Podcasting & Business Coach after a long career in Human Resources. She found that what she loved about her job of 20 years was the ability to help people progress in their careers. However, as she moved up the ranks, she realized that her job was becoming less and less about the people, and that is when she had her lightbulb moment.

 Lynsay quit her job and started helping other women quit their jobs and start their...

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5 Quick Stress Management Tips for the Solopreneur

Sep 09, 2019

Stress has been around since the caveman days.

We are no stranger to the “fight or flight” response that is ingrained in us if there is an apparent threat of danger. “Danger” can come in many different forms. In our times, it is not likely it is going to come in the form of a lion chasing us!

But, as a solopreneur, we can experience the same level of intensity, both psychological and physical, with other various stressors like public speaking, meeting deadlines, surpassing expectations, coping with competition, and work-life balance to name a few.

The effects of stress occur whether the stressor is imagined or real. Our brain chemistry registers the feeling over reality and our stress hormones respond accordingly. In that, when we start to experience symptoms of stress, like a headache, clenched jaw, restricted breathing, and/or physical tightness in our neck and shoulders, it’s time to take a step back.

Here are 5 quick stress management tips...

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Terra Osterling: Sudden Write Turn

Sep 02, 2019
 

Here are the highlights of my interview with Terra Osterling: Sudden Write Turn on Women Developing Brilliance®.

Who is Terra Osterling?

Terra Osterling is a freelance writer who sees words as beautiful and powerful. To honor that power and beauty, and to make sense of the world around her, she is constantly seeking out ways to learn the stories that make up The Big Picture. This especially means connecting with people and their stories.

Connecting people—and connecting WITH people—is an important part of her business model and writing process. Terra works for all sizes of businesses, from solopreneurs to large companies, writing a variety of creative and brand-savvy internal and external business communications.

 

Lightbulb moment

Terra’s love for words started as soon as she could read. For as long as she can remember, Terra has always been writing, playing with words, and honoring the power of words and just how influential they can be. 

Terra...

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The Strength of Simplicity

Aug 26, 2019

Wanting to simplify your business? Read on for 4 top tips.

I’ve always been drawn to the complex.

Complex conversations, artwork, landscaping, deep philosophy, and the like. It always seemed like the person knew what they were talking about if it was complex and “meaty.” I don’t think I am alone with this mindset.

However, as I refine my way of thinking and lifestyle, the beauty of simplicity is rising to the top. With all the noise of the internet, I think more people are looking for a distilled version of it all, a clear picture, a breakdown of the most crucial points if you will.

If you pay attention to some of the top leaders in the industry, the marketing is getting simplified. We are not seeing big arrows pointing to a “Buy Me” button, flashing timers counting down until the cart closes, and endless copy on the sales page. The facebook lead ads are being styled with more whitespace and a single call to action. Opt-ins...

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Genecia Alluora: Soul Rich Woman

Aug 19, 2019
 

Here are the highlights of my interview with Genecia Alluora: Soul Rich Woman on Women Developing Brilliance®. 

Who is Genecia Alluora?

Genecia Alluora is former Miss Singapore and Southeast Asia Woman of Excellence 2010.

She is the Founder of Soul Rich Woman, the #1 female entrepreneur network in Southeast Asia that connects more than 12,000 women across the region, with presence in 7 countries including Singapore, Malaysia, the Philippines, Vietnam, and Indonesia. 

Prior to this, she was an owner of a cafe retail chain with a presence in 3 countries and successfully exited to a public listed company. 

Profiled in CNBC and China Daily, Genecia is also an expert public speaker and has spoken in recent major events, including the RISE Conference in Hong Kong, Success Conference and Expo Asia 2018 in Hanoi, and National Achievers’ Congress in Manila.

 

Lightbulb moment

Genecia’s lightbulb moment manifested during a time when she was an image...

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Sacrifices For Professional Growth

Aug 12, 2019

Sacrifice is never easy.

Rarely do you find someone who wants to give up something in order to achieve or get something else. It’s easy to have the mindset of “have your cake and eat it too”…which usually isn’t very practical. Especially when it comes to professional growth.

In my years of business networking, I’ve always kept an eye on the ups and downs other business owners experienced. Many lessons can be learned by just observing.

When thinking about the topic of sacrifices for professional growth, three associates came to mind. Companies that grew to be successful at one point, but at what expense? I watched them make years of sacrifices and their results stuck with me.

The first company was a printing vendor of mine. My business partner and I became good friends with him and would kibitz about employee issues and other trial and tribulations of owning and operating a brick and mortar business.

In the beginning, our companies...

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Linda Heeler: Live Life Inspired

Aug 05, 2019
 

Here are the highlights of my interview with Linda Heeler: Live Life Inspired on Women Developing Brilliance®.

Who is Linda Heeler?

As an ontologically-trained coach, Linda provides her clients with the tools and skills necessary so they immediately begin to transform their lives. She brings a unique set of skills developed from her experience as someone who has lived with anxiety. 

Linda is a 2010 graduate of Accomplishment Coaching’s Coach Training Program in NYC. After graduating, she earned a place on AC’s Leadership Team where she trained and mentored coaches for an additional 2 years. She has over 500 hours of coach training and has earned her Professional Certified Coach (PCC) credential through the International Coach Federation. Before becoming a coach, Linda worked as a Registered Dental Hygienist in the Rochester area for 27 years.

   

Lightbulb moment

According to the outside world, Linda had it all. Underneath, Linda thought she was...

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Why Not Having a Plan B in Business Cultivates Success

Jul 29, 2019

Why wouldn’t I have a Plan B? Read to find out…

I’m guessing most people cherish security.

Am I right?

I’m a Taurus. The one zodiac sign that craves security throughout life, love, and business. However, being a solopreneur is not always secure. It can be quite the opposite.

I’m here to tell you that it’s OK. It’s more than OK and here’s why.

Because when you have a Plan B in business you get lax.

Yep, it’s true.

It happens to the best of us. It’s much easier to let our fears rule our actions. Fear of being seen, fear of not being good enough, fear of rejection, etc.

If we have an alternate route, one that has less fear associated with it, 9 times out of 10 we are going to take it.

If we have a significant other that can financially support the homestead when we are trying to figure it out, most likely we aren’t going to be that motivated to pick up the phone and make those 10 cold calls per day.

If we are lucky...

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Lou Stokes: The Style Editor

Jul 22, 2019
 

Here are the highlights of my interview with Lou Stokes: The Style Editor on Women Developing Brilliance®.

Who is Lou Stokes?

Style & confidence coach, certified yoga & meditation instructor, published author and International speaker. Born in London, Lou has worked, studied and lived in many corners of the world from Australia to Asia, USA and Europe. She always has itchy feet and loves to travel and finds much of her inspiration in different cultures and lifestyles. 

Following an eating disorder and finding yoga as her savior and a way to express and heal herself, Lou became a yoga teacher and wrote my first book, Boney & I, Anorexia, Ustrasana & the lost apple core which she self published in 2013. 

Now, Lou helps woman to transform from the inside out through self love, energy, confidence, wellness and style using strategies, tools and mindset to become the magnetic woman they were born to be.

 

Lightbulb moment

After working with women in the...

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