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Authentic Marketing Makes More Sense

Apr 23, 2020

Today more than ever, it’s easy to look the part, play a role, and even fake your status.

Acting larger than you are or only exposing the perfect and polished aspects of your business has no value and isn’t sustainable. Authentic marketing makes more sense.

Why? 

People want to see the real you. 

Authentic marketing is a chance to share your unique personality, and brand values - to stand for something, to inspire, to entertain.

Behind the scenes footage is often the most popular content. Sneak peeks into other people’s lives is not only interesting, but it also creates impressive engagement.


Take your tribe on the journey.

Your clients, customers, fans, and followers all care about you and your business. If they didn’t they would have moved on, unsubscribed, or switched to your competitor by now. There is something special and unique about your personality and offerings that attract people into your orbit.

Make sure you honor that by sharing your...

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Shannon Lohr: Sustainable & Ethical Fashion

Apr 20, 2020
 

In this episode, Kc talks with Shannon Lohr.
As the founder of Factory45, Shannon Lohr works with early-stage entrepreneurs to launch fashion & accessories companies that are sustainably and ethically made.  

She got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News.  To date, she's worked with over 200 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.

Here are the minute markers for the highlights of this episode:

00:01:26  How Shannon Got Started And What She Learned Along The Way

00:04:32  Lessons Learned From Revolution

00:05:13  The Single Most Important Trait: Taking Action

00:10:17  Social Media And Using Your Voice

00:14:20  Strategies For Showcasing Your Brand

00:15:50  Launch Your...

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Lindsay Bryan-Podvin: The Financial Anxiety Solution

Apr 13, 2020

In this episode, Kc talks with Lindsay Bryan-Podvin.

Lindsay Bryan-Podvin, owner and founder of Mind Money Balance, is a financial therapist who started her career in the field of mental health treatment and advocacy. As the first financial therapist in Michigan, she combines financial literacy with the emotional and psychological side of money.

She always had an interest in mental health and found an even greater love working at the intersection of mental health and money, especially when it comes to romantic relationships. In addition to being a published author of the book "The Financial Anxiety Solution," she has a degree in sociology from Michigan State University, and her Master’s in Social Work from the University of Michigan. She lives with her husband and their Portuguese Water dog in Ann Arbor, Michigan.


Here are the minute markers for the highlights of this episode:

00:01:31 Your Relationship with Money And Anxiety

00:02:55 What You Can Do Now To Control And Ease...

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The Power Of Influence - Lead Or Be Led

Apr 09, 2020

Influence….it’s powerful.

For some reason, the topic of influence has been on my mind.

I wanted to dive deeper into thinking about how influencing others and being influenced, play a part in our lives and our business.


Let’s think about how we influence others.
 

As business owners, people are watching and listening to us (some more intently than others). We have a responsibility to a certain degree. How we conduct ourselves, our policies, our follow-through, and our style are all factors in our ability to influence clients. If we are a true authority or even perceived as one, our influence will, of course, be stronger.

We can increase our sphere of influence by spreading our message via blogging, newsletters, guest posts, social posts, speaking engagements, interviews, webinars, etc. 

The more authoritative and consistent we are with our point of view, the greater the opportunity to have a significant influence on our...

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Dr. Suzanne Doyle-Morris: Competence Over Confidence

Apr 06, 2020

In this episode, Kc talks with Dr. Suzanne Doyle-Morris.

Dr. Doyle-Morris is the author of 'The Con Job: Getting Ahead for Competence in a World Obsessed with Confidence'. She is completely focused on helping professional women get the roles they want and the recognition they deserve. She has helped women move into senior roles at 50 organizations in the UK, Europe and the US - namely in STEM, legal and financial services photos in particular.
 
Over the last 25 years, Doyle-Morris has helped organizations improve their gender balance, particularly at a senior level. In that time, she has also written two books. Her latest book, "The Con Job: Getting Ahead for Competence in a World Obsessed with Confidence'’, will be published on April 23, 2020.

Here are the minute markers for the highlights of this episode:

00:01:23 Meeting Dr. Doyle-Morris

00:05:42 The Rise of Gender Neutrality: How It Applies to Everyone

00:09:00 Why We Need To Value Competence Over Confidence

...

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When Do Solopreneurs Need Coaches?

Apr 02, 2020

It’s easy to think that you can DIY everything, because heck, you’ve done pretty well figuring things out up until this point.

However, things have shifted and you may have asked yourself, “When do solopreneurs need coaches?”

Perhaps you’re home more hours than before, maybe you have less time because of other distractions in the house that weren’t there, or it could be that work is the farthest thing from your mind with all that’s on the news!

Just because you’re a badass entrepreneur, don’t think you would never need a coach of your own. Seems like a funny thing to think about but even the best coaches could use some help streamlining their businesses or having an objective third party to talk to about personal or family matters. Heck, even psychiatrists are required to speak to other psychiatrists regularly!

Business coaches can assist anyone with their businesses and often will find things to fix or change simply because they...

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Building Digital Resources: The Benefits of Keeping It Simple

Mar 27, 2020

Given the current circumstances, most of us are trying to come up with ideas that will serve our tribe. 

You might be looking at how to start or grow your business, or maybe even just find a new income stream. 

An excellent way to do that is through online programs.

Building digital resources (membership sites, courses, etc.) is my jam.

Today, I want to share with you ways to keep things simple! 

The Old Way

Tell me if this sounds familiar. You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000-word novelette that covers everything from where to find a graphic designer to how to design a business card. 

Now, a 3,000-word blog post can be great for traffic, but only if you’ve kept it tightly focused. But what happens all too often (in blog posts and in course development) is that every point covered brings up a new point to be addressed. 

Logo design leads to business card...

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Spring Clean Your Life and Business

Mar 26, 2020

I’ve got Spring cleaning on the brain! 

Here in the Northern Hemisphere Spring has Sprung! And with the current global circumstances, it feels like there’s never been a better time to clean. 

In the process of evaluating and re-evaluating everything that takes up space from clothing to paperwork, I found myself mentally repeating, “Is it necessary?” 

Here are a couple of clarifying questions to get your answer fast:

Have you used it in the last 6 months?

The standard rule of thumb is to discard, sell, or donate anything that you haven’t used in the last six months (of course, if it’s something seasonal this wouldn’t apply). It makes perfect sense. Even though the time can truly fly by, if the item in question was essential you would have utilized it within a half a year.

Donating, repurposing, re-gifting, or tossing are your options. To get a little cash the modern way, people are loving the letgo app found here

...

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Harley-Davidson: An Example Of Continuous Improvement

Mar 19, 2020

Harley-Davidson: An Example Of Continuous Improvement 

My boyfriend and I love to ride the Harley along the Finger Lakes. We also both enjoy seeing how things are made. To that end, we decided to head over to York, PA to the Harley-Davidson Steel Toe Tour to get a “behind the scenes” view of the assembly line.

 

From the moment we arrived, I knew this business was going to be an example of continuous improvement implementation. I was immediately impressed by the organization and cleanliness of the plant. Next, was the level of service and happiness of the staff - One woman (a tour guide) was a retired school teacher and had been working at the plant for 17 years. 

 

Fred, our personal guide, had retired from the tool and die industry and was in his 15th year giving tours. (He was a pretty spry 82 years old, I might add!) They both exclaimed that their jobs didn’t feel like “work” and they truly still had a passion for the...

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