Many times, entrepreneurs feel that once they commit to an idea or niche that they’re attached to it for the life of their business. This is not so.
When we become aware that our venture is not in alignment or doesn’t feel authentic we need to make a change. These are indicators of when to pivot in business.
For 17 years, I operated a gourmet food company. It was very successful. Our primary goods sold were chocolate and it appealed to the masses! As my personal diet changed, which in turn restructured my mental and emotional wiring, selling sugar didn’t feel in alignment. What to do?
Well, for a while, I did nothing. I began to feel separate from my “day job” and what juiced me up. My Monday through Friday became a little black and white, paid the bills, and started to feel like a bit of a grind. I had a lack of integration with my passion.
So, when that scene no longer served me, my business partner and I decided to make a whole new, low sugar...
I love the creativity behind it, the adventure, the construction, the connecting with hundreds, if not thousands, of people around the globe.
Today, I wanted to talk about one of my earlier business ventures that paved the way for others to follow it’s blueprint for success.
My best friend and I started a confection company on a shoestring out of the kitchen of our rural home back in the mid-90s. We both had a love for great food, art, and sharing fun times with friends.
Long story short, we traveled the world promoting our handmade specialties and built our client base to 10,000 wholesale accounts and 3,000 retail customers.
We grew that business into a 7-figure money machine!
Our top year, we grossed 1.7 million dollars. Pretty amazing, considering our best selling item cost $1.90 wholesale – which means, we were pumping out a tremendous amount of product per year!
Change is inevitable.
We are constantly evolving. Our skin sloughs off, our cells are regenerating; which in turn so are our organs. We take in thousands of stimulus every day. Impressions that affect how we think and create. Interactions that have the power to mold our thoughts differently and alter our internal chemistry.
It makes sense then since our business is a reflection of ourselves that it would evolve as well. In that, you must refresh your content.
I invite you to look at your services, sales pages, landing pages, opt-in sequences, workshop materials, etc. with fresh eyes.
Of course, scientific and age-old data will remain consistent. However, even if you’ve sourced references, there may be newer abstracts that you can draw from for a more fresh and relevant citing...
Video is all the rage when it comes to digital marketing.
According to Optinmonster, video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness. However, if you’re intimidated to hit the broadcast button, it can feel darn right terrifying!
FLIP YOUR MINDSET
By turning around the “got to” mentality to a “get to” state of mind you’ll be more equipt to tap into the potential of utilizing video in your marketing.
Like with so many things in life and business, how we perceive things rules our actions, which determines our results.
The simple act of switching our language from “got to” to “get to” when it comes to pressing the broadcast button can make all the difference in the world.
I personally love the sun, playing in the waves, and having the convenience of walking outside without so many layers that I could literally pass for the Michelin man! But after 29 years of being in the business world, I’ve learned a few things about embracing winter as a solopreneur.
Of course, there is always the choice to move to a year-round destination where the temps coast along in the 80’s, but I have a deep relationship with my family, who are all based in this area. For now, my home includes seasons…all four of them! So, I have good practice when it comes to finding ways to embrace the depth of the darkest one.
Keep the circulation pumping! Not only does blood flow enhance your mood, but it’s also awesome for heart health and mental acuity. A good snowy hike or a sassy Zumba class can be just “what the doctor ordered” when it comes to changing your mental...
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