For 18 years, I worked with the same business partner. For the last decade, however, I've been a solopreneur. When I reflect on my time working with someone else, I recall that there were tremendous benefits to being a "dynamic duo." If you are debating on whether or not to take on a business partner, here are a few things to consider:
A key to a balanced, long-term business relationship is to have complementary personalities. If you are both stubborn, assertive, and used to being in charge, then chances are good you'll be butting heads more often than producing results. The same goes if both partners are super laid back or indecisive, as in most cases, there's not enough positive resistance to forge ahead. For the ebb and flow to go smoothly over the long haul, it is best to have a partner who complements your...
Probably busier than we would like to be. We are trying to build our businesses while also trying to maintain a work-life balance. Living the dream!
However, in today's crowded marketplace, being able to stand out with valuable and inspiring content is vital for your business. It shows your audience that you are with the times, dedicated, and an authority to trust and follow. One of the best ways to do this is through consistent blogging. The problem is, how the heck are you supposed to blog while you are overloaded with work?
When I first started blogging, I was uber consistent. Forty-four consecutive posts in, I found myself in the middle of the summertime, desperately needing a little break from content creation. In short, I was burned out. I decided to take a week off from writing a blog.
Well, that one week turned into two, which turned into three. I realized that if I didn't shift that pattern, it would have rolled into months...
I love the documentary called Minimalism. It’s a fascinating doc, one that you watch beginning to end without interruption. I found I was very attracted to their message of trimming back to the essentials and living life with a purpose greater than just working to pay the bills. Their entire philosophy/mission was very appealing to me!
It reminds me of my last time in Hawaii. On that trip, I was traveling "light," from my packing to my attitude. Life felt (for lack of a better word) easy. I was still just as dedicated to work and exercise, but things seemed to flow with grace rather than requiring effort to push through.
After reflecting on that time a few months later, I realized that I had only surrounded myself with the basics when I was away. I had my essentials – my best friend, my most favorite clothes, my luxurious face cream, simple organic food, and my laptop. That was it. The places that we stayed in...
The idea of building something where there was nothing before. Even as a little girl, I was fascinated by the process of how homes were built in my neighborhood. I would take note of every detail, right down to how the moldings on the windows and doors were perfectly aligned. That kind of precision had me enthralled!
This fascination with construction continued into adulthood, but with a slightly different focus. I am continually in awe of watching new businesses start from nothing but a scribble on a blank sheet of paper, eventually manifesting into a vibrant entity with its own life and personality.
To deconstruct something is to take it apart, piece by piece. This could result in demolition, but not necessarily. It's more like the exact reverse of piecing something together. Sometimes writing is deconstructed; when a political speech is analyzed by the news,...
Whenever there is a change in course or a shift, whether it be globally or individually there is a natural tendency to put walls up. This is an innate protection mechanism, to shield our person and armor what we value.
Of late, we have had several changes that may have caused some ripples in our own life. Political changes, weather changes, energetic changes…many of which are out of our hands.
Structure, foundation, rigidity — all provide value and service, at times. Hardness can hold things together, but when it becomes too brittle and set in its ways, it can crumble everything from a house foundation to a relationship.
I am rarely at a loss when it comes to having an opinion and appreciate routine, deadlines, and boundaries. However, being flexible, especially in times of change and/or...
Throughout the years, one of the most common issues I’ve seen arise for solopreneurs is questioning if they are good enough. Insecurity is a big issue and can paralyze even the sharpest, most talented people across all industries.
Previously, I attended the Becoming Boss, 3; which is an event organized by Sarah Knight of Roc Girl Gang, in Rochester, NY.
Even in Sarah’s opening welcome speech, she talked about negative comments running through her head when she first decided to start Roc Girl Gang (a local organization that is becoming quite the movement for women interested in entrepreneurship). She had questions like, “Who do you think you are to be doing something like this?” or “There is probably somebody way more knowledgeable and successful that could do a better job than...
Irene is the owner and founder of Irene McKenna Coaching, the host of the Facebook Community (and soon to be podcast) The Moms Hive and is the creator of the digital course, The Peaceful Parent Playbook.
She is a parenting coach who empowers moms to cultivate inner peace and awareness to create peace, joy and connection in their family. She guides moms into a powerful mindset shift that allows them to shift their approach to parenting and choose calm in whatever chaos they might be in. It is in this shift that a child's behavior will change. She has the honor to bear witness to the amazing transformation in her own family as well as her clients.
Irene is the mama to two amazing little humans who inspire her daily to grow and learn. She is blessed to raise these two little boys with the love of her life and biggest supporter. She...
I think many solopreneurs try to be everything to everyone.
Maybe it’s our “can do” attitude, our desire to please, and/or our fear of losing out. However, when you create a narrow niche it makes you stand out in the marketplace!
Interestingly enough, Merriam-Webster defines the word niche as a specialized market, and a place, employment, status, or activity for which a person or thing is best fitted.
Honing in on your specialty is equally as important. When we try to appeal to everyone, it can end up turning everyone off. Striving to connect deeply to a specific market attracts your perfect buyer. It allows you to tailor your message, brand, and promise. When you put yourself in the mind of the client and then address the most important questions they may have, it will feel as if you are speaking directly to them. This type of alignment has the potential to...
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