So most of you (hopefully) know the benefits of branding, but what about rebranding?
Wikipedia states, “Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.”
When I created my initial brand, I decided I was going to use the DIY online tools that were available, like Canva, PicMonkey, and Gimp to create my look and feel. I got color inspiration from Design Seeds and Pantone.com. I found fonts on Creative Market. I took selfies with my cell. The only things that I hired out were my business cards, which I sourced on Fiverr. Here’s what I came up with:
And so crucial to differentiate you from other people in your industry. Being a visual person, in the very beginning, I used to think having a wide array of colors and styles to represent my business showed creativity. Years later, I completely see the value of a well put together brand, with a polished logo, complimentary color palette, and flowing consistent message.
A part of the branding package also includes professional photos. Think about the powerful images that speak to you throughout the day, whether it be on social platforms like Instagram and Pinterest, or in brand ads and billboards. Visual association is increasingly the top way to attract attention, followers, and potential clients.
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