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How to Deal with Income Loss (as a solopreneur)

Oct 13, 2020
 

It’s no surprise that 2020 has been a challenging year around the world.

It's not new to any of us that there have been shifts in jobs and wages due to Covid. 

So what about when it goes from a rainy day to a stormy month or months?

As a solopreneur being in the driver’s seat is why many of us were attracted to becoming our own boss to begin with. Ebbs and flows of income are normal but that doesn’t negate the stress and anxiety that can come during a downswing.

In this episode, we will be looking at 3 categories for how to deal with income loss as a solopreneur. Listen as I explain the secret and simple formula to reduce, adjust and pivot to deal with income loss as a solopreneur.

You can definitely do this.

I recommend that you make your plan today and get 1 thing crossed off the list towards your upswing.

You’ve got this! Comment below with what you're going to cross off your list first.

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10 Things I Learned at Tony Robbins & Dean Graziosi's World Summit 2020

Oct 06, 2020
 

The World Summit 2020 was a 3-day packed event that featured several of the great minds in the knowledge broker industry.

Here are my top 10 takeaways so you can grow your business by modeling the experts!

Let me know which one is your favorite in the comments below. :-)

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Respect Your Content Creation

Sep 22, 2020

One of my clients recently asked me an awesome question that I feel many solopreneurs bump up against. So I thought I’d share the answer with you too!

Question:

A respectable organization wants to use all or part of my course in their program. What should I do?

Answer:

At first, you may feel this is an amazing opportunity. It feels good that a solid and reputable establishment values your work. And it IS a testament to your professionalism and great content. So, yay you! :-)

Please, don’t stop there.

It’s easy to get tempted to jump at a “Yes” because you're honored to be recognized and included. However, I want you to take a few moments to ask yourself a couple of questions:

  • What is the compensation for your content?
  • Will it be branded under your label?
  • Who will own the rights to the content?
  • Do you serve the same target audience?
  • What benefit is it to you and your company if you say yes?
  • Does saying yes fit into your overall business and brand...
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How To Create Your Ideal Client Avatar with Free Support Printable!

Aug 21, 2020

Are you struggling to find your ideal client? You might know who you want to serve, but you're not sure how to narrow them down.  


Every business owner needs to have a clear understanding of who they are serving and the problem that they are helping them with. This will define your products, sales and marketing decisions.

To find out more about what needs to go into creating your ideal client, and how to define them to best serve their needs, click here to request your support printable and start clarifying your ideal client.

Remember, they are probably more like you than you think! :-)

PS: Here's the link to the YouTube episode and more exciting tips and tricks!

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Harley-Davidson: An Example Of Continuous Improvement

Mar 19, 2020

Harley-Davidson: An Example Of Continuous Improvement 

My boyfriend and I love to ride the Harley along the Finger Lakes. We also both enjoy seeing how things are made. To that end, we decided to head over to York, PA to the Harley-Davidson Steel Toe Tour to get a “behind the scenes” view of the assembly line.

 

From the moment we arrived, I knew this business was going to be an example of continuous improvement implementation. I was immediately impressed by the organization and cleanliness of the plant. Next, was the level of service and happiness of the staff - One woman (a tour guide) was a retired school teacher and had been working at the plant for 17 years. 

 

Fred, our personal guide, had retired from the tool and die industry and was in his 15th year giving tours. (He was a pretty spry 82 years old, I might add!) They both exclaimed that their jobs didn’t feel like “work” and they truly still had a passion for the...

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Power In The Perseverance Of Business

Mar 12, 2020

 

I grew up loving business – I loved the independence; I loved the endless possibilities; I loved making people happy with creative products and services. Not much has changed through all these years!

 

I’m going to share with you why 10 times was a charm for me and the power in the perseverance of business.

 

It all started when I was 10 years old and began a babysitting business. That sounds young, even to me, but I already had 3 years of experience. My sister was born when I was 7 years old. She was like my baby – always on my hip. I offered childcare services until I was 18 and was known as the “town nanny.”

 

Later, I studied music at the Chautauqua Institute and offered haircuts to the folks in my dorm, as well as chauffeur services to and from the local airport.

 

These were hobbies that fueled my desire for full-time entrepreneurship.

 

Therefore, the journey continued…

 

At age 19, my bestie...

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Refresh Your Content

Dec 26, 2019

Change is inevitable.

We are constantly evolving. Our skin sloughs off, our cells are regenerating; which in turn so are our organs. We take in thousands of stimulus every day. Impressions that affect how we think and create. Interactions that have the power to mold our thoughts differently and alter our internal chemistry.

It makes sense then since our business is a reflection of ourselves that it would evolve as well. In that, you must refresh your content.

I invite you to look at your services, sales pages, landing pages, opt-in sequences, workshop materials, etc. with fresh eyes. 

  • Does your message still ring true?
  • Do you feel 100% aligned with your material? 
  • Have you learned new things about your ideal client over the past year that you should weave into your copy?

Of course, scientific and age-old data will remain consistent. However, even if you’ve sourced references, there may be newer abstracts that you can draw from for a more fresh and relevant citing...

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The Power of Deconstruction

Oct 29, 2019

Ever since I can remember, I have always loved construction.

The idea of building something where there was nothing before. Even as a little girl, I was fascinated by the process of how homes were built in my neighborhood. I would take note of every detail, right down to how the moldings on the windows and doors were perfectly aligned. That kind of precision had me enthralled!

This fascination with construction continued into adulthood, but with a slightly different focus. I am continually in awe of watching new businesses start from nothing but a scribble on a blank sheet of paper, eventually manifesting into a vibrant entity with its own life and personality.

But sometimes in business, deconstruction is necessary too.

To deconstruct something is to take it apart, piece by piece. This could result in demolition, but not necessarily. It's more like the exact reverse of piecing something together. Sometimes writing is deconstructed; when a political speech is analyzed by the news,...

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