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Viv & Tash: Ace The Gram

May 28, 2020

In this episode, Kc Rossi talks with Instagram Experts Viv and Tash. 

Viv and Tash have cracked the code of influencer marketing through social media, becoming powerful voices on Instagram through their business, Ace The Gram.

Viv and Tash focus on all things Instagram, including influencer marketing, giveaways, and how to use Instagram to drive traffic to your website/product. The pair have over 200k net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the USA, the UK, and New Zealand.

Tash is an Instagram influencer who has created content and worked on campaigns across the globe and can teach you her tricks of the trade. Through her own experience, Viv learned the best techniques for influencer marketing and has grown multiple accounts from zero to 30k in less than a year.

In This Episode We Discuss...

How to Listen to the Market and Your Customer: Tips and Tricks
Learn how to optimize...

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How To Prepare For A Public Relations Expert

May 07, 2020

Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it. 

Podcasting? They’re on it. 

Blogging? They get it done. 

Social media? It’s not just a distraction (most of the time, anyway). 

If there’s marketing to be done in any form, solo business owners are well aware and are doing their best to get the word out. But there comes a point of diminishing returns. 

Your website has all the traffic you feel you’re going to attract through organic (and even paid) methods. Your mailing list growth has slowed to a crawl. Perhaps your income has leveled off. 

It might be time to bring in a pro to help you get some much needed local and national media attention. But before you do, be sure you have a good foundation in place, or all your time (and money) will be wasted. 

Solid, Consistent Branding

This goes a lot deeper than just your logo, colors and fonts. This is your message, your...

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Authentic Marketing Makes More Sense

Apr 23, 2020

Today more than ever, it’s easy to look the part, play a role, and even fake your status.

Acting larger than you are or only exposing the perfect and polished aspects of your business has no value and isn’t sustainable. Authentic marketing makes more sense.


People want to see the real you. 

Authentic marketing is a chance to share your unique personality, and brand values - to stand for something, to inspire, to entertain.

Behind the scenes footage is often the most popular content. Sneak peeks into other people’s lives is not only interesting, but it also creates impressive engagement.

Take your tribe on the journey.

Your clients, customers, fans, and followers all care about you and your business. If they didn’t they would have moved on, unsubscribed, or switched to your competitor by now. There is something special and unique about your personality and offerings that attract people into your orbit.

Make sure you honor that by sharing your...

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The Power Of Influence - Lead Or Be Led

Apr 09, 2020

Influence….it’s powerful.

For some reason, the topic of influence has been on my mind.

I wanted to dive deeper into thinking about how influencing others and being influenced, play a part in our lives and our business.

Let’s think about how we influence others.

As business owners, people are watching and listening to us (some more intently than others). We have a responsibility to a certain degree. How we conduct ourselves, our policies, our follow-through, and our style are all factors in our ability to influence clients. If we are a true authority or even perceived as one, our influence will, of course, be stronger.

We can increase our sphere of influence by spreading our message via blogging, newsletters, guest posts, social posts, speaking engagements, interviews, webinars, etc. 

The more authoritative and consistent we are with our point of view, the greater the opportunity to have a significant influence on our...

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Building Digital Resources: The Benefits of Keeping It Simple

Mar 27, 2020

Given the current circumstances, most of us are trying to come up with ideas that will serve our tribe. 

You might be looking at how to start or grow your business, or maybe even just find a new income stream. 

An excellent way to do that is through online programs.

Building digital resources (membership sites, courses, etc.) is my jam.

Today, I want to share with you ways to keep things simple! 

The Old Way

Tell me if this sounds familiar. You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000-word novelette that covers everything from where to find a graphic designer to how to design a business card. 

Now, a 3,000-word blog post can be great for traffic, but only if you’ve kept it tightly focused. But what happens all too often (in blog posts and in course development) is that every point covered brings up a new point to be addressed. 

Logo design leads to business card...

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What If No One Is Listening?

Mar 05, 2020


Ugh! The dreaded feeling of being an entrepreneur when it seems like you’re spinning your wheels, pumping out great content, and no one is listening. What are your choices? You could stop writing your blog and posting on social media. You could keep repeating your routine. Or make some changes. 

Let’s look at each option-

1. Stop writing your blog and posting on social media

This may seem like the easiest and best answer at first. I mean, if no one is listening or commenting on your hard work, why bother…right? But, let’s think about this. If you choose to hang up the towel, you are eliminating any possibility of getting recognized, seen, and/or heard. You are really saying to the world: “I don’t exist.” I don’t think that’s what you want is it?

I believe there is great power in dedication. 

Jeff Walker, best selling author, once replied to someone who said: “I only want to write when I’m...

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Refresh Your Content

Dec 26, 2019

Change is inevitable.

We are constantly evolving. Our skin sloughs off, our cells are regenerating; which in turn so are our organs. We take in thousands of stimulus every day. Impressions that affect how we think and create. Interactions that have the power to mold our thoughts differently and alter our internal chemistry.

It makes sense then since our business is a reflection of ourselves that it would evolve as well. In that, you must refresh your content.

I invite you to look at your services, sales pages, landing pages, opt-in sequences, workshop materials, etc. with fresh eyes. 

  • Does your message still ring true?
  • Do you feel 100% aligned with your material? 
  • Have you learned new things about your ideal client over the past year that you should weave into your copy?

Of course, scientific and age-old data will remain consistent. However, even if you’ve sourced references, there may be newer abstracts that you can draw from for a more fresh and relevant citing...

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